Early prices (10am)
Good value is a key part to making a profit backing horses. Taking early prices can make the difference between winning and losing. Taking 5/2 about a horse that starts at 2/1 (with a probability of winning of 0.33) and 9/2 about a horse that starts at 4/1 (with a probability of winning of 0.2) would be all it needs to make a dramatic long term difference to your pocket. Hence another reason for the SMS service from 10AM. This will allow you to get on at early prices. You will receive the information between 10AM and 10.30AM. This avoids being held in an engaged queue trying to get through to a busy "hotline" and result in your missing the early prices. Similarly not everyone (probably very few) can ring premium rate numbers from work - but how effective is a discreet text message?
You'll need bookmaking accounts with several bookmakers to get the best prices (and expect some of your accounts to get closed! We're serious!)
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