likelihood of winning exceeds the available odds
Another essential part of the service is KNOWING WHAT VALUE IS. It's no use "knowing" a horse will win (because no horse is CERTAIN to win) unless its real chance exceeds the odds available. So if the odds available on the horse is 2/1 it has to have a probability of winning exceeding 0.33, at 3/1 a probability exceeding 0.25 and so on. Similarly you cannot expect every (or even most) recommendations given at 14/1, 16/1 or 20/1 to win, you must expect most of them to LOSE, all you need is that their likelihood of winning exceeds 0.05 (20/1); 0.1 would be good, where 1 in 10 of these won. This is another reason the SMS service has been implemented and made available - you have to receive and back every selection in a timely fashion - it's no use backing all the losers and missing backing the one that wins at a big price, just because you couldn't get through on the phone that day or forgot to ring!
For example, 17th June 2004's InsideInfo SMS "Midshipman 3.30 Southwell 1/4 pt EW take the 25/1 with Sporting Odds. Will start dramatically shorter, get on immediately, you have been warned!"
Midshipman backed off the boards from 25/1 to 9/1 by InsideInfo subscribers, getting 25/1 about a 9/1 shot is VALUE, you only can do that if you have Inside Information.
That is the service we supply
View the Sporting Life result...by clicking here.
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